Imani

IMANI

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The Project

Imani is helping provide financial independence and economic growth within rural communities in Sub-Saharan Africa. The task was to create a logo that represented Imani’s core values of trust, community, hope, opportunity, and joy. Establishing trust visually was a primary focus during the creative discovery. Certain colors were avoided as to not offend, threaten, or mislead the target audience.

ImaniBank.com

 
 
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