Bench View Farms
BENCH VIEW FARMS
A local farm family in Idaho located in the Rockland Valley was in need of a logo that reflected the multiple generations their family has lived in the area. Views from the farm are both sensational and breathtaking. The goal for me was to capture the feeling of the environment so each sketch is unique to the farm and captured the emotion they wanted to portray.
At the end of the day they couldn’t choose one so there are elements of each within the final design. Later the company began making and packaging granola snacks from oats harvested on the farm.