The Project

Affirma approached me with a challenging task to help their team improve overall conversions through improved landing page design concepts. Not only did I help create multiple layouts and designs options, but major improvements to the overall user experience was increased.

Initial landing pages lacked brand consistency, clear messaging, and clean layouts. User experience varied from one CTA to the next. Designs direction wasn't a one-size fits all approach. Using specific imagery, iconography, and page layouts I was able to help increase Affirma's conversion rates by at least 4% across the board with some as high as 8%.


Affirma Landing - Before
Affirma Landing - After
Affirma Landing - Custom Iconography