By A/B testing I was able to help improve click-through and conversion rates.

Original designs were dated and didn't match the company's message and capabilities. Simple tweaks to layouts were made to increase user-interactions. Consistent button interactions set user expectations and helped improve overall user-experience.

Along with setting user expectations, the refresh also focused on typography, page layouts, updating graphics, and brand consistency. Design style was kept simple and conservative to appeal to a broader target audience and bring in more upscale clients.

Icons were illustrated to provide a more custom feel to these templatized layouts. Page layouts also varied depending on the service provided in order to appeal to the target audience.

Images used are not my own and were obtained or purchased from shutterstock, unsplash or graphic burger. Client work is used to showcase experience/abilities as a design professional.